Phil, we sell an entire marketing program with our SaniClean systems package for allergy and asthma suffers, it is part of what they pay for when purchasing the package. To answer your question, yes! most people show significant relief. Even people without sever allergies or asthma will notice they sleep better, have less sinus drainage, and generally seem to feel better. It is not unusual for people to say they have never had such a good nights sleep after the cleaning. A lot of people have symptoms or problems including watery eyes, scratchy throat, itchy eyes, restless sleep, headaches, sneezing, sinusitis, eczema or stuffiness especially when sleeping. They have had these problems for so long they don’t even think about it, it’s just part of there lives. That’s why it’s a little more difficult to just go out and sell mattress cleaning by itself. People don’t even know they have a problem, and of course most have never heard of getting their mattress cleaned. But people with allergies or asthma know they have problems and want relief, so they are easier to sell to.
Now you have to understand that some allergies are caused by things that you cannot control, but most are caused by or aggravated by dust mites, dander, fungus, mold spores or other things that can be removed or neutralized. Even people with allergies that is caused by other things, usually see some improvement. Believe me most people when there house is cleaned properly and anti-allergen treatment is applied notice a difference, and the more the difference the more they want it continued all the time, and the more they will sing your praises.
This is why we say make your main target market people with allergies and asthma, but continue marketing to everyone. If you due mattress sanitizing and/or whole house ant-allergen treatment, it should be on all your advertising literature and on your vehicle advertising. As a carpet cleaner you have a perfect opportunity to get your customers to have there houses anti-allergen cleaned, or at least have their mattresses cleaned as well as their carpets. In the mattress cleaning program we sell, we show how to demonstrate just how dirty there mattress is. Seeing is believing, once they see the filth in their mattress they almost always want you to clean it, usually right then. The hard part for someone just selling mattress cleaning is getting them to let you do the demonstration, but your carpet cleaning customers are relatively easy to do the demo for. Again if done right mattress cleaning is very lucrative, if not you will get mediocre results just like any business.
I should also mention, by marketing to allergy and asthma suffers for whole house anti-allergen cleaning and treatment you will have virtually no competition, unlike marketing general carpet cleaning.
I hope I answered your question, please feel free to ask more
Jim England
Smart-cleaning-solutions.com
Sanicleansystems.com